is franchising the future of the tattoo industry?
The art of tattooing has evolved over the years from a taboo practice to a mainstream form of self-expression. With more and more people getting inked every day, the tattoo industry has become a thriving and dynamic business opportunity for entrepreneurs worldwide, but it’s not just sole traders that are making their mark in the industry.
In industries such as fitness, beauty and fast food, franchising dominates market share proving that a effective business model can be translated into success over and over again. Is it now the tattoo industries turn to adopt franchising and reap the benefits of a growing industry?
The tattoo industry is an up and coming growth industry with huge potential. According to a report by Fortune Business Insight, the global tattoo market was valued at USD $1.75 billion in 2018 and is projected to reach USD $3.55 billion by 2029, growing at a compound annual growth rate (CAGR) of 9.43%. Compared to other popular industries such as the fitness industry, which is growing at a yearly rate of 4.8%, the tattoo industry is well and truly on the rise.
It’s a surprising statistic for some people but when you think about it the recent growth of the tattoo industry makes sense. Factors such as changing attitudes towards tattoos, advancements in tattoo technology, and the growing societal acceptance of body art are all positively impacting the industry.
And it’s our younger generation that’s driving this growth and influencing the market in a big way. In 2021, a survey by YouGov showed 36% of Americans aged 18-34 have at least one tattoo, compared to 22% of those aged 35-54 and 7% of those aged 55 and over.
Celebrity Ink are seeing a similar trend in Australia with CEO Andrew McCulloch signally that this this just the start of an upward trajectory for the tattoo industry.
“We’re seeing a younger audience really coming to embrace self-expression through body art. In the past, they probably wouldn’t have had this freedom but it’s great to see that society is looking at tattoos and tattoo studios in a different light. From an investment point of view, increasing numbers from a younger demographic is pointing toward a growth phase for the industry and at Celebrity Ink we’re in a unique position to be a major player worldwide.”
With tattoos becoming increasingly accepted in mainstream society the demand for high-quality tattoo services is expected to continue increasing into the future.
Looking at Australia alone, where Celebrity Ink currently has 20+ tattoo studios, the industry is growing at an impressive rate with 900+ studios operating across the nation according to IBISWorld.
What’s pushing this growth? The increasing popularity of tattoos, greater acceptance of body art and brands like Celebrity Ink.
Celebrity Ink is one of only a few global tattoo brand that has taken the world by storm with over 25 studios across 3 continents. The brand was founded in 2013 in Phuket, Thailand, by a team of experienced tattoo artists and has since expanded rapidly, opening studios in popular tourist destinations such as Bali, Surfers Paradise, and Florence.
“As a brand, Celebrity Ink is taking tattoos from the underground to the mainstream. We’re proud to be breaking down barriers. As a franchise business, our model has been proven successful, with many entrepreneurs taking advantage of the brand’s global reputation and support network to establish their own Celebrity Ink studios.”
Why franchise with Celebrity Ink?
We’re not your average franchise business. Forget about highly saturated franchise markets such as gyms, hair salons, laser clinics and fast food. We’re different, and we’re revolutionising the tattoo industry as a market leader. Celebrity Ink offers an investment opportunity with a proven franchise model anchored by world-renowned brand in a growing global industry with untapped potential.
Celebrity Ink isn’t your traditional tattoo studio. We’re the largest tattoo brand in the Asia-Pacific, with 25+ studios located across 4 countries, tattooing 110,000+ people every year. We believe in creative self-expression. We empower our clients to tell their story through unique pieces of body art in a personal and meaningful way.
Franchising with Celebrity Ink you’re tapping into the brand recognition of an established global brand that will significantly reduce the time and effort required to build a client base.
Our franchise model offers training and ongoing support to ensure that each studio operates to the brand’s high standards. Franchisees receive guidance on business management, marketing, and staffing, which are critical components of a successful studio.
The tattoo industry is not just a trend; it’s a lifestyle that has come to stay. It’s an ever-growing, lucrative business opportunity for entrepreneurs looking to invest in an exciting and dynamic industry. Franchising with a reputable brand such as Celebrity Ink, you could tap into this growing market and build a successful tattoo business. Turn your passion for tattoos into a profitable business venture with the support and guidance of Celebrity Ink.
Interested in owning a tattoo studio? Get in touch with our franchising team to find out more about owning a tattoo franchise with Celebrity Ink.
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